Market your way to growth (Registro nro. 32905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01264 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140318s mx r 000 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118496404 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)45899 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K6249 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Market your way to growth |
| Remainder of title | 8 ways to win/ |
| Statement of responsibility, etc. | Philip and Milton Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hobokon, NJ |
| Name of publisher, distributor, etc. | John Wiley & Sons |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 212 p. |
| Other physical details | il. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia de relaciones |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relaciones con los clientes |
| General subdivision | Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Milton, Kotler |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 29/06/2016 | 20160629 | Compra | HF5415 .K6249 2013 | 0091086 | 28/04/2022 | 28/04/2022 | Libro |
