Market your way to growth 8 ways to win/
Kotler, Philip
Market your way to growth 8 ways to win/ Philip and Milton Kotler. - Hobokon, NJ John Wiley & Sons c2013. - xxviii, 212 p. il.
"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.
9781118496404
Mercadotecnia
Mercadotecnia de relaciones
Relaciones con los clientes --Administración
HF5415 / .K6249 2013
Market your way to growth 8 ways to win/ Philip and Milton Kotler. - Hobokon, NJ John Wiley & Sons c2013. - xxviii, 212 p. il.
"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.
9781118496404
Mercadotecnia
Mercadotecnia de relaciones
Relaciones con los clientes --Administración
HF5415 / .K6249 2013
