Bottom-up marketing / (Registro nro. 32006)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4516 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428081022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880803s1989 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88008218 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070527334 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 4505 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)4505 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | XRGA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R52 1990 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 245 10 - TITLE STATEMENT | |
| Title | Bottom-up marketing / |
| Statement of responsibility, etc. | by Al Ries and Jack Trout. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 226 p. |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Source of classification or shelving scheme | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | 02/11/2017 | 20171102 | Donación | HF5415 .R52 1990 | 0090924 | 28/04/2022 | 28/04/2022 | Administración | ||||||||
| Retrospectiva | Biblioteca Central | Biblioteca Central | 28/04/2022 | Compra | HF5415 R52 1990 | 0037191 | 28/04/2022 | 28/04/2022 | Libro | Library of Congress Classification | Estantería RETRO Sección 2 |
