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Ries, Al.

Bottom-up marketing / by Al Ries and Jack Trout. - New York McGraw-Hill 1990. - xiv, 226 p. 21 cm.

Includes index.

ISBN: 0070527334

LCCN: 88008218

Subjects--Topical Terms:
Advertising.
Marketing.
Mercadotecnia.
Publicidad.

Subjects--Index Terms: Marketing.

LC Class. No.: HF5415 / .R52 1990