Marketing de servicios (Registro nro. 30577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01051cam a2200313Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43962 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MoT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220428080436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100601s2010 ohu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786074816334 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium) 43871 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (janium)43865 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | URCABC |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .H64418 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Services marketing |
| Form subheading | concepts, strategies, & cases |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de servicios |
| Remainder of title | conceptos, estrategias y casos / |
| Statement of responsibility, etc. | K. Douglas Hoffman, John E.G. Bateson; traduccion: Guadalupe Meza Staines; Martha Elsa Mauri Hernandez |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 443p. |
| Other physical details | il. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye indice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrias de servicios |
| General subdivision | Mercadotecnia. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauri Hernandez, Martha Elsa |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meza Staines, Guadalupe |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | Biblioteca Central | Biblioteca Central | Estantería General | 04/11/2016 | 20161104 | Compra | HD9980.5 H64418 2012 | 0088220 | 28/04/2022 | 28/04/2022 | Libro |
