| 000 | 01246cam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | MX-MoUR | ||
| 005 | 20240805195843.0 | ||
| 008 | 770803s1994 nyua b 001 0 eng d | ||
| 020 | _a0071135618 | ||
| 020 | _a9780071135610 | ||
| 040 |
_aMX-MoUR _bspa _erda _cMX-MoUR _dMX-MoUR |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415 _b.S73 1994 |
| 100 |
_aStanton, William J., _d1919- _eautor _4aut _94310 |
||
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker |
| 250 | _aTenth edition | ||
| 264 | 1 |
_aNew York [Estados Unidos] : _bMcGraw-Hill, _c[1994] |
|
| 300 |
_axxvii, 697 páginas : _bilustraciones ; _c25 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 | _avolumen | ||
| 490 | 1 | _aMarketing and advertising series | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aMercadotecnia _93604 |
|
| 690 |
_aLMKT1206 _bMERCADOTECNIA _94311 |
||
| 700 | 1 |
_94312 _aEtzel, Michael J. _eautor _4aut |
|
| 700 | 1 |
_94313 _aWalker, Bruce J _eautor _4aut |
|
| 830 | 0 |
_aMcGraw-Hill series in marketing and advertising _94316 |
|
| 942 |
_2lcc _n0 _cLIBRO _f0 |
||
| 999 |
_c47954 _d47954 |
||