| 000 | 00976cam a2200289 i 4500 | ||
|---|---|---|---|
| 003 | MX-MoUR | ||
| 005 | 20240805195057.0 | ||
| 008 | 770803s1978 nyua b 001 0 eng | ||
| 020 | _a0070608814 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dDLC _dMX-MoUR |
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| 041 | 0 | _aeng | |
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_aHF5415 _b.S73 1978 |
| 100 |
_aStanton, William J., _d1919- _eautor _4aut _94310 |
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| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton |
| 250 | _aFifth edition | ||
| 264 | 1 |
_aNew York [Estados Unidos] : _bMcGraw-Hill, _c[1978] |
|
| 300 |
_axvii, 636 páginas : _bilustraciones ; _c25 cm |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 | _avolumen | ||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aMercadotecnia _93604 |
|
| 690 |
_aLMKT1206 _bMERCADOTECNIA _94311 |
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| 830 | 0 |
_aMcGraw-Hill series in marketing _94315 |
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| 942 |
_2lcc _n0 _cLIBRO _f0 |
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| 999 |
_c47953 _d47953 |
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