| 000 | 00794nam a22002891 4500 | ||
|---|---|---|---|
| 001 | 1766 | ||
| 003 | UR | ||
| 005 | 20220428190616.0 | ||
| 008 | 950703c 1987us a r 001 0 eng d | ||
| 020 | _a0394361652 | ||
| 035 | _a(janium) 1755 | ||
| 035 | _a(janium)1755 | ||
| 040 |
_aURCABC _bspa |
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| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5823 _b.B45 1987 |
|
| 100 | 1 | _aBerkman, Harold W. | |
| 245 | 1 | 0 |
_aAdvertising _b concepts and strategies / _cHarold W. Berkman, Christopher Gilson. |
| 250 | _a2a ed. | ||
| 260 |
_aNew York _bRandom House _cc1987. |
||
| 300 |
_axxiv 614 p. _bil. |
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| 500 | _aIncluye índice. | ||
| 504 | _aIncluye bibliografia: p. 591-596. | ||
| 650 | 1 | 4 | _aMercadotecnia. |
| 650 | 1 | 4 | _aPublicidad. |
| 700 | 1 | _aGilson, Christopher | |
| 999 |
_c45451 _d45451 |
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