000 00809cam a2200277Ia 4500
001 5674
003 UR
005 20220428111927.0
008 990602s2000 ohua b 001 0 eng
010 _a99035181
020 _a0324014805
035 _a(janium) 5663
035 _a(janium)5663
040 _aDLC
_cDLC
_dXRW
049 _aXRGA
050 4 _aHF5415.13
_b.J35 2000
100 1 _aJain, Subhash C.,
_d1942-
245 1 0 _aMarketing planning & strategy /
_cSubhash C. Jain.
246 3 _aMarketing planning and strategy.
250 _a6a ed.
260 0 _aCincinnati, Ohio
_bSouth-Western College
_c2000.
300 _axviii, 925 p.
_bil.
_c24 cm.
504 _aIncluye referencias bibliográficas e índice.
650 0 _aMarketing
_xManagement.
650 4 _aAdministración de mercadotecnia.
999 _c35704
_d35704