| 000 | 00765nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 5665 | ||
| 003 | UR | ||
| 005 | 20220428111925.0 | ||
| 008 | 750701s1976 nyua b 001 0 eng | ||
| 010 | _a75022061 | ||
| 020 | _a0070163022 | ||
| 035 | _a(janium) 5654 | ||
| 035 | _a(janium)5654 | ||
| 040 |
_aDLC _cDLC _dMQM |
||
| 049 | _aXTKA | ||
| 050 | 4 |
_aHF5415.12 _b.D4 1976 |
|
| 100 | 1 | _aDeLozier, M. Wayne. | |
| 245 | 1 | 4 |
_aThe marketing communications process / _cM. Wayne DeLozier. |
| 260 |
_aNew York _bMcGraw-Hill _cc1976. |
||
| 300 |
_axii, 324 p. _bill. _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 2 | _aAdvertising. | |
| 650 | 4 | _aComunicacion dentro de la mercadotecnia. | |
| 999 |
_c35693 _d35693 |
||