| 000 | 00726 a2200229 4500 | ||
|---|---|---|---|
| 005 | 20230525163413.0 | ||
| 008 | 170921s nju r 000 eng d | ||
| 020 | _a0131866222 | ||
| 035 | _a(janium)47563 | ||
| 050 | 4 | _aHF5415.123 .C58 2007 | |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3a ed. | ||
| 260 |
_aUpper Saddle River, NJ _bPearson : Prentice Hall _c2007 |
||
| 300 |
_a515 páginas _bil. color _c28 cm. |
||
| 650 | 4 | _aAdvertising. | |
| 650 | 4 | _aCommunication in marketing. | |
| 650 | 4 | _aComunicación en la mercadotecnia. | |
| 650 | 4 | _aPublicidad. | |
| 700 | 1 | _aBaack, Donald. | |
| 999 |
_c34435 _d34435 |
||
| 942 | _f1 | ||