000 01000nam a2200289 i 4500
001 4595
003 UR
005 20220428081431.0
008 760211s1969 ilu 000 0 eng u
035 _a(janium) 4584
035 _a(janium)4584
040 _cSBM
_dOCL
049 _aXVEA
050 4 _aHF5415.2
_b.B52 1969
100 1 _aBlackwell, Roger D.
245 1 0 _aCases in consumer behavior/
_c[by] Roger D. Blackwell, James F. Engel [and] David T. Kollat.
260 _aHinsdale, Ill.,
_bDryden Press
_c[1969]
300 _axiii, 431 p.
_bill.
_c24 cm.
490 0 _aHolt, Rinehart and Winston marketing series.
500 _aA casebook designed to supplement Consumer behavior, by J. F. Engel, D. T. Kollat, and R. D. Blackwell.
650 0 _aConsumers
_vCase studies.
650 0 _aMarketing research
_vCase studies.
650 4 _aConsumidores
_xEstudio de casos.
650 4 _aInvestigación de mercado
_vEstudio de casos.
700 1 _aEngel, James F.
700 1 _aKollat, David T.
999 _c32964
_d32964