| 000 | 01264 a2200217 4500 | ||
|---|---|---|---|
| 005 | 20220428081417.0 | ||
| 008 | 140318s mx r 000 spa d | ||
| 020 | _a9781118496404 | ||
| 035 | _a(janium)45899 | ||
| 050 | 4 |
_aHF5415 _b.K6249 2013 |
|
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarket your way to growth _b 8 ways to win/ _cPhilip and Milton Kotler. |
| 260 |
_aHobokon, NJ _bJohn Wiley & Sons _cc2013. |
||
| 300 |
_axxviii, 212 p. _bil. |
||
| 520 | _a"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website. | ||
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aMercadotecnia de relaciones | |
| 650 | 4 |
_aRelaciones con los clientes _xAdministración |
|
| 700 | 1 | _aMilton, Kotler | |
| 999 |
_c32905 _d32905 |
||