| 000 | 00776nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 45463 | ||
| 003 | URCABC | ||
| 005 | 20220428081217.0 | ||
| 008 | 050816s2006 enka b 001 0 eng d | ||
| 020 | _a0273693980 | ||
| 035 | _a(janium) 45370 | ||
| 035 | _a(janium)45364 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 | _aeng | |
| 050 | 4 |
_aHF5415 _b.D753 2006 |
|
| 100 | 1 | _aDoyle, Peter | |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle and Phil Stern. |
| 250 | _a4a ed. | ||
| 260 |
_aHarlow, ENgland ; _aNew York _bFinancial Times Prentice Hall _c2006. |
||
| 300 |
_axii, 446 p. _bil. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 1 | 4 |
_aMercadotecnia _xAdministración. |
| 700 | 1 |
_aStern, Phil, _eCoaut |
|
| 999 |
_c32418 _d32418 |
||