| 000 | 00828cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 45157 | ||
| 003 | MX-MoT | ||
| 005 | 20220428081036.0 | ||
| 008 | 040409s2005 njua 001 0 eng d | ||
| 020 | _a0131469568 | ||
| 035 | _a(janium) 45065 | ||
| 035 | _a(janium)45059 | ||
| 040 |
_aURCABC _bspa |
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| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.13 _b.B46 2005 |
|
| 100 | 1 | _aBest, Roger J. | |
| 245 | 1 | 0 |
_aMarket-based management _b strategies for growing customer value and profitability / _cRoger J. Best. |
| 250 | _a4a ed. | ||
| 260 |
_aUpper Saddle River, N.J. _bPearson/Prentice Hall _cc2005. |
||
| 300 |
_axxii, 506 p. _bil. |
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| 500 | _aIncluye índice | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 1 | 4 | _aMercadotecnia. |
| 650 | 1 | 4 |
_aMercadotecnia _xAdministración. |
| 999 |
_c32043 _d32043 |
||