| 000 | 00753cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 45154 | ||
| 003 | MX-MoT | ||
| 005 | 20220428081029.0 | ||
| 008 | 021202s2004 njua b 001 0 eng d | ||
| 020 | _a0131405470 | ||
| 035 | _a(janium) 45062 | ||
| 035 | _a(janium)45056 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.13 _b.W5476 2004 |
|
| 100 | 1 | _aWiner, Russell S. | |
| 245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer. |
| 250 | _a2a ed. | ||
| 260 |
_aUpper Saddle River, NJ _bPrentice Hall _cc2004. |
||
| 300 |
_axxv, 485 p. _bil. col. |
||
| 500 | _aIncluye índice | ||
| 504 | _aIncluye referencias bibliográficas (p. 435-451) | ||
| 650 | 1 | 4 |
_aMercadotecnia _xAdministración. |
| 999 |
_c32040 _d32040 |
||