| 000 | 00814cam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 45149 | ||
| 003 | MX-MoT | ||
| 005 | 20220428081028.0 | ||
| 008 | 020327s2003 njua b 001 0 eng d | ||
| 020 | _a0130411507 | ||
| 035 | _a(janium) 45058 | ||
| 035 | _a(janium)45052 | ||
| 040 |
_aURCABC _bspa |
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| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHD69 _b.B7 K45 2002 |
|
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management _b building, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a2a ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aMéxico _bPrentice Hall _cc2002. |
||
| 300 |
_axxvii, 788 p. _bil. |
||
| 500 | _aIncluye índice | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 1 | 4 |
_aProductos de marca _xAdministración. |
| 999 |
_c32036 _d32036 |
||