| 000 | 01051cam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 43962 | ||
| 003 | MX-MoT | ||
| 005 | 20220428080436.0 | ||
| 008 | 100601s2010 ohu 001 0 eng | ||
| 020 | _a9786074816334 | ||
| 035 | _a(janium) 43871 | ||
| 035 | _a(janium)43865 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHD9980.5 _b.H64418 2012 |
|
| 100 | 1 | _aHoffman, K. Douglas. | |
| 240 | 1 | 0 |
_aServices marketing _kconcepts, strategies, & cases _lEspañol |
| 245 | 1 | 0 |
_aMarketing de servicios _b conceptos, estrategias y casos / _cK. Douglas Hoffman, John E.G. Bateson; traduccion: Guadalupe Meza Staines; Martha Elsa Mauri Hernandez |
| 250 | _a4a ed. | ||
| 260 |
_aMexico _bCengage Learning _c2012. |
||
| 300 |
_axviii, 443p. _bil. |
||
| 500 | _aIncluye indice | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 1 | 4 |
_aIndustrias de servicios _xMercadotecnia. |
| 700 | 1 | _aBateson, John E. G. | |
| 700 | 1 | _aMauri Hernandez, Martha Elsa | |
| 700 | 1 | _aMeza Staines, Guadalupe | |
| 999 |
_c30577 _d30577 |
||