| 000 | 00774cam a2200277 4500 | ||
|---|---|---|---|
| 001 | 4326 | ||
| 003 | UR | ||
| 005 | 20220427204557.0 | ||
| 008 | 970320s1998 maua b 001 0 eng | ||
| 010 | _a97003230 | ||
| 020 | _a0321001982 | ||
| 035 | _a(DLC)4014615 | ||
| 035 | _a(janium) 4315 | ||
| 035 | _a(janium)4315 | ||
| 040 |
_aDLC _cDLC _dUKM _dXYL |
||
| 049 | _aXRGA | ||
| 050 | 4 |
_aHF5415 _b.R3242 1998 |
|
| 100 | 1 | _aRao, Vithala R. | |
| 245 | 1 | 0 |
_aAnalysis for strategic marketing / _cVithala R. Rao, Joel H. Steckel. |
| 260 |
_aReading, Mass. _bAddison-Wesley _cc1998. |
||
| 300 |
_axiii, 514 p. _bil. _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índices. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 4 | _aMercadotecnia. | |
| 700 | 1 | _aSteckel, Joel H. | |
| 999 |
_c29667 _d29667 |
||