| 000 | 00983cam a2200313Ia 4500 | ||
|---|---|---|---|
| 001 | 42462 | ||
| 003 | URCABC | ||
| 005 | 20220427202606.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 020 | _a9786074426304 | ||
| 035 | _a(janium) 42378 | ||
| 035 | _a(janium)42373 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.123 _b.C4618 2010 |
|
| 100 | 1 | _aClow, Kenneth E. | |
| 240 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications _lEspañol |
| 245 | 1 | 0 |
_aPublicidad, promocion y comunicacion integral en marketing / _cKenneth E. Clow, Donald Baack; traduccion: Maria del Pilar Carril Villarreal |
| 250 | _a4a ed. | ||
| 260 |
_aMexico _bPrentice Hall _cc2010. |
||
| 300 |
_axvii, 454p. _bill. col |
||
| 500 | _aIncluye indice | ||
| 504 | _aIncluye referencia bibliografica | ||
| 650 | 1 | 4 | _aComunicacion en la mercadotecnia |
| 650 | 1 | 4 | _aPublicidad |
| 700 | 1 | _aBaack, Donald. | |
| 999 |
_c28738 _d28738 |
||