| 000 | 01174nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 40866 | ||
| 003 | URCABC | ||
| 005 | 20220427201523.0 | ||
| 008 | 010914s2001 mx a 001 0 spa d | ||
| 020 | _a9701029089 | ||
| 035 | _a(janium) 40792 | ||
| 035 | _a(janium)40788 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5415.13 _b.M36918 2001 |
|
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 240 | 1 | 0 |
_aBasic marketing: a global managerial approach. _lEspañol. |
| 245 | 1 | 0 |
_aMarketing _b un enfoque global / _cE. Jerome McCarthy, William D. Perreault ; tr. Rosa María Rosas Sánchez , Olivia del Carmen Farrés Domenzìn |
| 250 | _a13a ed. | ||
| 260 |
_aMéxico _bMcGraw-Hill _c2001. |
||
| 300 |
_axxiv, 797, G12, I19 p. _bil. col. mapa _c28 cm. + _e1 CD--ROM (4 3/4 plg.) |
||
| 500 | _aFolio del Cd Rom: 749; 750 | ||
| 504 | _aIncluye referencias bibliográficas (p. [749]-797) e índices. | ||
| 650 | 1 | 4 | _aMercadotecnia. |
| 650 | 1 | 4 |
_aMercadotecnia _xAdministración. |
| 700 | 1 | _aFarrés Domenzìn, Olivia del Carmen, | |
| 700 | 1 | _aPerreault, William D. | |
| 700 | 1 | _aRosas Sánchez, Rosa María, | |
| 999 |
_c26784 _d26784 |
||