| 000 | 01017cam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 39802 | ||
| 003 | URCABC | ||
| 005 | 20220427200825.0 | ||
| 008 | 041101s2006 maua b 001 0 eng d | ||
| 020 | _a0071115927 (ed. internacional) | ||
| 020 | _a0072830875 (papel alcalino) | ||
| 035 | _a(janium) 39741 | ||
| 035 | _a(janium)39737 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 | _aeng | |
| 050 | 4 |
_aHF5415.2 _b.H258 2006 |
|
| 100 | 1 | _aHair, Joseph F. | |
| 245 | 1 | 0 |
_aMarketing research _b within a changing information environment / _cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 | _a3a ed. | ||
| 260 |
_aBoston, Mass. _bMcGraw-Hill _cc2006. |
||
| 300 |
_axxvii, 700 p. _bil. col. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncluye referencias bibliográficas (p. 669-677) e índice. | ||
| 650 | 1 | 4 | _aInvestigación de mercado. |
| 700 | 1 | _aBush, Robert P. | |
| 700 | 1 | _aOrtinau, David J. | |
| 999 |
_c25488 _d25488 |
||