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| 001 | 39611 | ||
| 003 | URCABC | ||
| 005 | 20251210151147.0 | ||
| 008 | 071105s2007 mx a 000 0 spa d | ||
| 020 | _a9789702610878 | ||
| 035 | _a(janium) 39551 | ||
| 035 | _a(janium)39547 | ||
| 040 |
_aURCABC _bspa |
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| 041 | 0 |
_aspa _heng |
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| 050 | 4 |
_aHF5823 _b.W45518 2007 |
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| 082 | 0 | 4 |
_a659.1 _bWEL-ADV 7e |
| 100 | 1 | _aWells, William, | |
| 240 | 1 | 0 |
_aAdvertising principles and practice. _lEspañol. |
| 245 | 1 | 0 |
_aPublicidad _b principios y práctica / _cWilliam Wells, Sandra Moriarty, John Burnett ; traducción de María Herrero. |
| 250 | _a7a ed. | ||
| 260 |
_aMéxico _bPearson _c2007. |
||
| 300 |
_axxxi, 592 p. _bil. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 1 | 4 | _aPublicidad. |
| 700 | 1 |
_aBurnett, John, _d1944- |
|
| 700 | 1 |
_aHerrero, María, _eTraductor |
|
| 700 | 1 | _aMoriarty, Sandra E. | |
| 942 | _2ddc | ||
| 999 |
_c25255 _d25255 |
||