| 000 | 01061cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 39524 | ||
| 003 | URCABC | ||
| 005 | 20220427200651.0 | ||
| 008 | 061114s2006 mx a gr 000 0 spa c | ||
| 020 | _a970240990X | ||
| 035 | _a(janium) 39464 | ||
| 035 | _a(janium)39460 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5822 _b.J3318 2006 |
|
| 100 | 1 | _aJaffe, Joseph, | |
| 240 | 1 | 0 |
_aLife after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising _lEspañol |
| 245 | 1 | 0 |
_aMas allá del spot de 30 segundos _b alternativas a la publicidad tradicional / _cJoseph Jaffe; traducción de Susana Olivares Bari; José Luis Nuñez Herrejón. |
| 260 |
_aMéxico _bCECSA _c2006. |
||
| 300 |
_axix, 276 p. _bil. |
||
| 500 | _aIncluye índice. | ||
| 650 | 1 | 4 |
_aPublicidad _xInnovaciones tecnológicas. |
| 650 | 1 | 4 | _aRelaciones con los clientes. |
| 650 | 1 | 4 | _aTarget marketing. |
| 700 | 1 | _aNuñez Herrejón, José Luis; | |
| 700 | 1 | _aOlivares Bari, Susana; | |
| 999 |
_c25148 _d25148 |
||