| 000 | 00860nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 38882 | ||
| 003 | MX-MoT | ||
| 005 | 20220427195249.0 | ||
| 008 | 050929s2006 ohua b 001 0 eng | ||
| 020 | _a0324319967 | ||
| 020 | _a9780324319965 | ||
| 035 | _a(janium) 38830 | ||
| 035 | _a(janium)38826 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHD9980.5 _b.H644 2006 |
|
| 100 | 1 | _aHoffman, K. Douglas. | |
| 245 | 1 | 0 |
_aServices marketing _b concepts, strategies and cases / _cK. Douglas Hoffman, John E.G. Bateson. |
| 250 | _a3a ed. | ||
| 260 |
_aMason, OH _bThomson /South-Western _cc2006. |
||
| 300 |
_axix, 588p. _bill. |
||
| 500 | _aIncluye índice | ||
| 504 | _aIncluye referencias bibliográficas | ||
| 650 | 1 | 4 |
_aIndustrias de servicio _xMercadotecnia |
| 700 | 1 |
_aBateson, John E. G. _eCoautor |
|
| 999 |
_c24364 _d24364 |
||