| 000 | 00952nam a2200301Ia 4500 | ||
|---|---|---|---|
| 001 | 38801 | ||
| 003 | URCABC | ||
| 005 | 20220427195224.0 | ||
| 008 | 991130s2000 nyu b 001 0 eng d | ||
| 020 | _a0471357642 | ||
| 035 | _a(janium) 38749 | ||
| 035 | _a(janium)38745 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 | _aeng | |
| 050 | 4 |
_aHF5415 _b.T727 2000 |
|
| 100 | 1 | _aTrout, Jack. | |
| 245 | 1 | 0 |
_aDifferentiate or die _b survival in our era of killer competition / _cJack Trout with Steve Rivkin. |
| 260 |
_aNew York _bJohn Wiley _cc2000. |
||
| 300 | _ax, 230 p. | ||
| 504 | _aIncluye referencias bibliográficas (p.213-217) e índice. | ||
| 650 | 1 | 4 | _aCompetencia económica. |
| 650 | 1 | 4 | _aMercadotecnia. |
| 650 | 1 | 4 | _aProductos de nombre comercial. |
| 650 | 1 | 4 |
_aPublicidad _xProductos de nombre comercial. |
| 700 | 1 |
_aRivkin, Steve, _d1947- |
|
| 856 | _uhttp://www.loc.gov/catdir/bios/wiley041/99059991.html | ||
| 999 |
_c24263 _d24263 |
||