| 000 | 00706nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 36508 | ||
| 003 | URCABC | ||
| 005 | 20220427193942.0 | ||
| 008 | 070125||||||||||||||||gr ||| ||||||||| d | ||
| 020 | _a0071105891 | ||
| 020 | _a9780071105897 | ||
| 035 | _a(janium) 36466 | ||
| 035 | _a(janium)36464 | ||
| 040 |
_aURCABC _bspa |
||
| 041 | 0 |
_aspa _heng |
|
| 050 | 4 |
_aHF5823 _b.B387 c2007 |
|
| 100 | 1 | _aBelch , George E. | |
| 245 | 1 | 0 |
_aAdvertising an promotion _b an integrated marketing communications perspective/ _cGeorge E. Belch |
| 250 | _a7a ed. | ||
| 260 |
_aBoston _bMcGraw Hill, _cc2007 |
||
| 300 |
_axxvi, 820p. ; _bil. |
||
| 700 | 1 |
_aMichael A. Belch _eCoautor |
|
| 999 |
_c21473 _d21473 |
||