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020 _a007231221
035 _a(janium) 35954
035 _a(janium)35952
040 _aURCABC
_bspa
041 0 _aspa
050 4 _aHD9980.5
_b.Z45 2000
100 1 _aZeithaml, Valarie A.
245 1 0 _aServices marketing
_b integrating customer focus across the firm/
_cValarie A. Zeithaml
250 _a2a ed.
260 _aBoston
_bMcGraw Hill
_c2000.
300 _axxviii, 620p
490 1 _aMcGraw Hill Series in marketing
504 _areferencias bibliograficas
650 1 4 _aServicios indudtriales
_xMarketing
999 _c20843
_d20843
690 _aLMKT3217
_bMERCADOTECNIA DE SERVICIOS
942 _b1