@book{9969,
	author = {Péninou, Georges.},
	title = {Semiótica de la publicidad /},
	publisher = {Gustavo Gili },
	year = {1976, c1972.},
	series = {Colección comunicación visual.},
	address = {Barcelona },
	note = {Translation of Intelligence de la publicité: Étude seninetique.}
}