@book{8725,
	author = {Perrot-Desnoix, Philippe. and Guillamón Reyes, Higinio},
	title = {Ventas-marketing-publicidad/},
	publisher = {Deusto  },
	year = {1973.},
	series = {Enciclopedia de la empresa moderna},
	address = {Bilbao Esp. },
	edition = {3a ed.}
}