@book{5158,
	author = {Keegan, Warren J.},
	title = {Global marketing management /},
	publisher = {Prentice Hall },
	year = {c1999.},
	series = {Prentice Hall series in marketing.},
	address = {Upper Saddle River, N.J. },
	edition = {6th ed.},
	note = {Acervo básico de profesional.}
}