TY  - BOOK
AU  - Gladwell,Malcolm
TI  - What the dog saw and other adventure stories
SN  - 9780316075848
AV  - PN4874.G398 
U1  - 814.6  
PY  - 2009///]
CY  - New York
PB  - Little, Brown and Company
KW  - Periodismo
KW  - Estados Unidos
KW  - Psicología social
KW  - Anecdotas
KW  - Intelectuales
KW  - Biografía
KW  - Carácter
KW  - Estudio de casos
KW  - Ensayos
KW  - tgfbne
KW  - Biografías
N1  - Pt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence reform -- The art of failure : why some people choke and others panic -- Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it -- Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? -- Most likely to succeed : how do we hire when we can't tell who's right for the job? -- Dangerous minds : criminal profiling made easy -- The talent myth : are smart people overrated? -- The New-Boy Network : what do job interviews really tell us?  -- Troublemakers : what pit bulls can teach us about crime
N2  - "Compilación de veintidós ensayos periodísticos que exploran el trasfondo social, psicológico y económico de diversos personajes y fenómenos de la cultura contemporánea. Dividida en tres secciones, la obra analiza la mente de inventores y "pequeños genios" subestimados (como el encantador de perros César Millán o el creador de la píldora anticonceptiva), cuestiona las limitaciones de las predicciones intelectuales y médicas (como los sesgos en mamografías y el colapso de Enron), y examina los criterios sesgados con los que la sociedad evalúa el talento, la personalidad y la inteligencia humana." --
ER  -