01254cam a2200337 i 4500003000800000005001700008008004100025020001500066020001800081040004000099041000800139050002200147100005000169245008700219250001800306264005400324300005100378336002700429337003300456338001200489490003700501504005300538650002400591690003400615700004000649700003800689830005800727942002100785952009300806999001700899MX-MoUR20240805195843.0770803s1994    nyua     b    001 0 eng d  a0071135618  a9780071135610  aMX-MoURbspaerdacMX-MoURdMX-MoUR0 aeng00aHF5415b.S73 1994  aStanton, William J.,d1919-eautor4aut9431010aFundamentals of marketing /cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker  aTenth edition 1aNew York [Estados Unidos] :bMcGraw-Hill,c[1994]  axxvii, 697 páginas :bilustraciones ;c25 cm  atextobtxt2rdacontent  asin mediaciónbn2rdamedia  avolumen1 aMarketing and advertising series  aIncluye referencias bibliográficas e índice. 4aMercadotecnia93604  aLMKT1206bMERCADOTECNIA943111 94312aEtzel, Michael J.eautor4aut1 94313aWalker, Bruce Jeautor4aut 0aMcGraw-Hill series in marketing and advertising94316  2lccn0cLIBROf0  01102lcc40728RETROaURBCbURBCcRETRO1d1999-03-11oHF5415 .S73 1994p0065929yLIBRO  c47954d47954