01011cam a2200289 i 4500003000800000005001700008008004100025020001500066020001800081040004000099041000800139050002200147100004400169245008700213250001800300264005400318300005100372336002700423337003300450338001200483490003700495504005300532650001800585700003400603700003200637830005200669MX-MoUR20240805195843.0770803s1994    nyua     b    001 0 eng d  a0071135618  a9780071135610  aMX-MoURbspaerdacMX-MoURdMX-MoUR0 aeng00aHF5415b.S73 1994  aStanton, William J.,d1919-eautor4aut10aFundamentals of marketing /cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker  aTenth edition 1aNew York [Estados Unidos] :bMcGraw-Hill,c[1994]  axxvii, 697 páginas :bilustraciones ;c25 cm  atextobtxt2rdacontent  asin mediaciónbn2rdamedia  avolumen1 aMarketing and advertising series  aIncluye referencias bibliográficas e índice. 4aMercadotecnia1 aEtzel, Michael J.eautor4aut1 aWalker, Bruce Jeautor4aut 0aMcGraw-Hill series in marketing and advertising