Stanton, William J.,  1919- <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker 
 - Tenth edition 
 - xxvii, 697 páginas :  ilustraciones ;  25 cm 
 - Marketing and advertising series .
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Incluye referencias bibliográficas e índice. 
<br/><br/><label>ISBN: </label>0071135618 9780071135610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF5415  / .S73 1994