00835cam a2200253 i 4500003000800000005001700008008004100025020001500066040003700081041000800118050002200126100004400148245005200192250001800244264005400262300005000316336002700366337003300393338001200426490003600438504005300474650001800527830003600545MX-MoUR20240805195057.0770803s1978    nyua     b    001 0 eng    a0070608814  aDLCbspaerdacDLCdDLCdMX-MoUR0 aeng00aHF5415b.S73 1978  aStanton, William J.,d1919-eautor4aut10aFundamentals of marketing /cWilliam J. Stanton  aFifth edition 1aNew York [Estados Unidos] :bMcGraw-Hill,c[1978]  axvii, 636 páginas :bilustraciones ;c25 cm  atextobtxt2rdacontent  asin mediaciónbn2rdamedia  avolumen1 aMcGraw-Hill series in marketing  aIncluye referencias bibliográficas e índice. 4aMercadotecnia 0aMcGraw-Hill series in marketing