01500cam a2200361 i 4500003000800000005001700008008004100025020001500066020001800081040003100099041001300130050002400143100005000167240004200217245008600259246003300345250002800378264003600406300004900442336002700491337003300518338001200551500006200563504005400625650002400679690003400703700004000737700003900777942002100816952014100837952014300978999001701121MX-MoUR20240805192404.0850715s2004 mx a b 001 0 spa d a9701038258 a9789701038253 aMX-MoURbspaerdacMX-MoUR1 aspaheng 4aHF5415b.S7318 20041 aStanton, William J.,d1919-eautor4aut9431010aFundamentals of marketing.lEspañol10aFundamentos de marketing /cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker33aFundamentos de mercadotecnia aDecimotercera edición 1aMéxico bMcGraw-Hill,c[2004] axxi, 764 páginas :bilustraciones ;c27 cm atextobtxt2rdacontent asin mediaciónbn2rdamedia avolumen aTraducción de: Fundamentals of marketing, 13th edition. aIncluye referencias bibliográficas e índices. 4aMercadotecnia93604 aLMKT1206bMERCADOTECNIA943111 aEtzel, Michael J.eautor4aut943121 aWalker, Bruce J.eautor4aut94313 2lccn0cLIBROf0 00102lcc40708AGaURBCbURBCcGENd2016-08-09e20160809 | CompraoHF5415 .S7318 2004p0077619r2022-04-28 00:00:00w2022-04-28yLIBRO 00102lcc40708AGaURBCbURBCcGENd2024-12-18e3g0.00l0oHF5415 .S7318 2004p93949r2024-12-18 00:00:00tc.1v0.00w2024-12-18yLIBRO c47952d47952