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  <titleInfo>
    <title>Fundamentos de marketing</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Fundamentos de mercadotecnia</title>
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  <titleInfo type="uniform">
    <title>Fundamentals of marketing. Español</title>
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  <name type="personal">
    <namePart>Stanton, William J.</namePart>
    <namePart type="date">1919-</namePart>
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  <name type="personal">
    <namePart>Etzel, Michael J.</namePart>
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    </role>
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  <name type="personal">
    <namePart>Walker, Bruce J.</namePart>
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  <typeOfResource>text</typeOfResource>
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  <originInfo>
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    <dateIssued encoding="marc">2004</dateIssued>
    <edition>Decimotercera edición</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxi, 764 páginas : ilustraciones ; 27 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">William J. Stanton, Michael J. Etzel, Bruce J. Walker</note>
  <note>Traducción de: Fundamentals of marketing, 13th edition.</note>
  <note>Incluye referencias bibliográficas e índices.</note>
  <subject>
    <topic>Mercadotecnia</topic>
  </subject>
  <classification authority="lcc">HF5415 .S7318 2004</classification>
  <identifier type="isbn">9701038258</identifier>
  <identifier type="isbn">9789701038253</identifier>
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