@book{47952,
	author = {Stanton, William J., and Etzel, Michael J.},
	title = {Fundamentos de marketing /},
	publisher = {McGraw-Hill,},
	year = {[2004]},
	address = {México },
	edition = {Decimotercera edición},
	note = {Traducción de: Fundamentals of marketing, 13th edition.}
}