@book{47940,
	author = {Kotler, Philip, and Bowen, John},
	title = {Mercadotecnia para hotelería y turismo /},
	publisher = {Prentice-Hall Hispanoamericana,},
	year = {[1997]},
	address = {México :},
	edition = {Primera edición},
	note = {Traducción de: Marketing for hospitality and tourism. 1a ed.}
}