@book{47937,
	author = {Cravens, David W. and Piercy, Nigel,},
	title = {Marketing estratégico /},
	publisher = {McGraw-Hill,},
	year = {[2007]},
	address = {Madrid [España] ;},
	edition = {Octava edición [en inglés], },
	note = {Traducción de: Strategic marketing. 8th ed.}
}