@book{47774,
	author = {Reinares Lara, Pedro, and Calvo Fernández, Sergio},
	title = {Gestión de la comunicación comercial /},
	publisher = {McGraw-Hill,},
	year = {[1999]},
	series = {Serie McGraw-Hill de management.},
	address = {Madrid [España] ;},
	edition = {Primera edición en español}
}