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  <titleInfo>
    <nonSort>Las </nonSort>
    <title>más grandes mentes de marketing del mundo</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Las más grandes mentes de marketing del mundo</title>
    <subTitle>lecciones de negocios de Geoffrey Moore, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, Martha Stewart y otros maestros de marketing</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>How to think like the world's greatest marketing minds. Español</title>
  </titleInfo>
  <name type="personal">
    <namePart>Turner, Marcia Layton</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <role>
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  <typeOfResource>text</typeOfResource>
  <genre authority="tgfbne">Biografías</genre>
  <originInfo>
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    <dateIssued encoding="marc">2002</dateIssued>
    <edition>Primera edición en español: 2002</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>164 p. ; 22 cm.</extent>
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  <note type="statement of responsibility">Marcia Layton Turner.</note>
  <note>Traducción de: How to think like worldś greatest marketing minds.</note>
  <note>Incluye referencias bibliográficas e índice.</note>
  <subject>
    <topic>Empresarios</topic>
    <geographic>Estados Unidos</geographic>
    <topic>Biografía</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia</topic>
  </subject>
  <classification authority="lcc">HC102.5.A2 .T87 2002</classification>
  <identifier type="isbn">9683810888</identifier>
  <identifier type="isbn">9789683810885</identifier>
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    <recordCreationDate encoding="marc">020621</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240311152056.0</recordChangeDate>
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