01501cam a2200349 a 450000100060000000300080000600500170001400800410003102000150007202000180008704000400010504100130014505000270015810000450018524000370023024500650026725000320033226400570036430000520042133600270047333700330050033800120053350000760054565000420062169000530066369000510071670000530076794200210082095201440084195201490098599900170113447686MX-MoUR20260205202712.0940606s 2006mx a 001 0 spa d a9702607639 a9789702607632 aMX-MoURbspacMX-MoURdMX-MoURerda0 aspaheng14aHF5415.13b.K6818 2006 aKotler, Philip,d1931-eautor4aut9326210aMarketing management.lEspañol10aDirección de marketing /cPhilip Kotler, Kevin Lane Keller aDuodécima edición, 2006 1aMéxico :bPearson Educación de México,c[2006] axxxix, 729 páginas b: ilustracionesc; 27 cm atextobtxt2rdacontent asin mediaciónbn2rdamedia avolumen aTraducción de : Marketing management, analysis, planning and control. 4aMercadotecniaxAdministración93263 aLCOP4701bCAMPAÑAS DE MEZCLA PROMOCIONAL95025 aLMKT2311bTALLER DE ESTRATEGIA DE VENTAS932701 aKeller, Kevin Lane,‏d1956- eautor4aut93350 2lccn0cLIBROf0 00102lcc40708AGaURBCbURBCcGENd2015-02-14e20150214 | CompraoHF5415.13 .K6818 2006p0079222r2022-04-27 00:00:00w2022-04-27yLIBRO 00102lcc40708AGaURBCbURBCcGENd2016-02-02e20160202 | CompraoHF5415.13 .K6818 2006p0079223r2022-04-27 00:00:00tc.1w2022-04-27yLIBRO c47686d47686