@book{47686,
	author = {Kotler, Philip, and Keller, Kevin Lane,‏},
	title = {Dirección de marketing /},
	publisher = {Pearson Educación de México,},
	year = {[2006]},
	address = {México :},
	edition = {Duodécima edición, 2006},
	note = {Traducción de : Marketing management, analysis, planning and control.}
}