@book{47685,
	author = {Kotler, Philip, and Keller, Kevin Lane,},
	title = {Dirección de marketing /},
	publisher = {Pearson Educación de México,},
	year = {[2012]},
	address = {México :},
	edition = {Decimocuarta edición, 2012},
	note = {Traducción de : Marketing management, analysis, planning and control.}
}