@book{47414,
	author = {Shefrin, Hersh,},
	title = {Beyond greed and fear :},
	publisher = {Oxford University Press,},
	year = {2002.},
	series = {Financial Management Association survey and synthesis series},
	address = {Oxford, [Inglaterra] :},
	note = {Originalmente publicado: Boston : Harvard Business School Press, c2000}
}