@book{47412,
	author = {O'Guinn, Thomas C. and Allen, Chris T.},
	title = {Publicidad y comunicación integral de marca /},
	publisher = {Thomson,},
	year = {2004},
	address = {México :},
	edition = {Tercera edición},
	note = {Traducción de: Advertising and integrated brand promotion, 3rd ed.}
}