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  <titleInfo>
    <title>E-Commerce</title>
    <subTitle>negocios, tecnología, sociedad</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Laudon, Kenneth C.</namePart>
    <namePart type="date">1944-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Traver, Carol Guercio</namePart>
    <role>
      <roleTerm type="text">autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Vidal Romero Elizondo, Alfonso</namePart>
    <role>
      <roleTerm type="text">traductor</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
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    </place>
    <dateIssued encoding="marc">2009</dateIssued>
    <edition>Cuarta edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code"> </languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxvi, 809, R-16, I-35, C-2 páginas : ilustraciones ; 26 cm</extent>
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  <note type="statement of responsibility">Kenneth C. Laudon, Carol Guercio Traver ; traducción, Alfonso Vidal Romero Elizondo</note>
  <note>Traducción de: E-commerce: business, technology, society. 4th ed</note>
  <note>Publicada en diferentes reimpresiones</note>
  <note>Incluye referencias bibliográficas (p. R-1 - R-16) e índice</note>
  <subject>
    <topic>Comercio electrónico</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia por Internet</topic>
  </subject>
  <subject>
    <topic>Tecnología de la información</topic>
  </subject>
  <classification authority="lcc">HF5548.32 .L38 2009</classification>
  <identifier type="isbn">6074420491</identifier>
  <identifier type="isbn">9786074420494</identifier>
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    <recordIdentifier source="MX-MoUR">tec012064956</recordIdentifier>
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