@book{47300,
	author = {Walker, Orville C. and Boyd, Harper W.},
	title = {Marketing estratégico /},
	publisher = {McGraw-Hill Interamericana Editores,},
	year = {[2005]},
	address = {México :},
	edition = {Primera edición [en español]},
	note = {Traducción de: "Marketing strategy: a decision-focused approach" 4th ed. (referente a la ed. en inglés).}
}